Rancher's Legacy Helps Japanese Journalists Find the Beef
Charles Cory, owner of Big Steer Meats, shows journalists from Japan some of their products, including beef jerky which isn't common in Japan.
In September, the Minnesota Beef Council hosted a group of journalists from Japan interested in learning more about the beef industry in the U.S.
Journalists who participated included a food blogger; a writer for a food and wine magazine, writers for both a men’s and a women’s magazine, a photographer, plus a representative of the U.S. Meat Export Federation (USMEF).
The council chose Rancher’s Legacy and Big Steer Meats as two companies with the expertise and experience to expose the visitors to the beef processing sector. At Rancher’s Legacy in Vadnais Heights, Arlyn Lomen, president of Rancher’s Legacy, shared their mission, which is to consistently produce high-quality fresh and frozen ground beef. In addition to their ground product, Rancher’s also has a steak-cutting operation with a wide variety of cuts.
Jeremy Turnquist, vice president of plant operations, gave a tour of the facility, including a look at how steaks are cut and the different grinds are mixed. After the tour, the group sampled New York strips, cooked in Rancher's test kitchen.
At Big Steer Meats in St. Paul, the journalists learned about beef sticks and beef jerky, which they do not have in Japan. Owner Charlie Cory gave them a tour of his facility, and introduced them to what a U.S. local meat market looks like. Once again, they were able to sample the product they were going to write about. Cory made a stuffed beef tenderloin for them to try, and they gave them product to take back to their hotel that night to cook themselves.
One piece of advice Cory passed on was that knowing your customers and helping advise them with their choices helps makes a successful meat market.
The objective of the visit was to enable the journalists to ask questions and take photos of exemplary examples of a processor and a market, so they could write about the experiences when they return to Japan, according to Royalee Rhoads, direction of industry relations for the Minnesota Beef Council.
Jeremy Turnquist, vice president of plant operations, (right) gave them a tour of Rancher’s Legacy’s processing plant in Vadnais Heights, Minnesota.