The Hoopla at High-flying Hilton Minneapolis' Grand-reopening
The overly limber acrobats dangling from bolts of cloths anchored to the ceiling of the newly remodeled Hilton Minneapolis during its grand reopening won’t be hanging around when future conferences book the center, but attendees will still be impressed by the new look of the place.
The hotel hosted a party August 10 for media and event planners to show off the second phase of Minnesota’s largest hotel’s $27 million renovation. But it’s not just Minnesota’s largest hotel, it holds that honor for a five-state region, according to SuperVox Agency’s Tim Alevizos, who worked on publicizing the project.
Along with an open bar, invitees were treated to small plates like mock oyster shooters in a bloody Mary consumé (pictured below), charred octopus Thai Chili Salad and various other small plates of food served in an eerily lit tower that cast a pink vibe on the offerings. A table of ready-made photo opps for Tweeters and Instagramers was great for the regular posters, but the pros were busy snapping their own style of social media.
The Hilton’s first phase in 2014 refreshed the 821 guest rooms; while this one rebooted the common areas, including two floors of conference space. To accommodate today's guests, who are more apt to grab a snack to take upstairs than order room service, a generous-sized space off the lobby is devoted to a grab-n-go area called the Ten 01 Market. The redesigned restaurant is called Ten O 1 Social. (In fairness if the restaurant is called social, shouldn't the market be called Ten O 1 Introvert?) The bar area was reconfigured to be more open to socializing, a trend for millennials and a must for conference-goers.
It’s too bad that when the hotel added more than 70 pieces of new and original abstract and contemporary artworks to its common areas, it didn't make room for aerial acrobats. They would be considered hanging art as well.