By Kenneth D. Suzan
For food truck owners, establishing a trademark early prevents headaches and provides clear sailing for important social media marketing campaigns.
A Minnesota food truck operating under the name “Twisted Sister House of Hunger” receives a cease and desist letter from heavy metal band Twisted Sister objecting to the name of a popular food truck. The estate of Frank Sinatra successfully opposes a food truck in Michigan seeking to federally trademark the name “Franks Anatra.” A New York City restaurateur is victorious in using his top selling pork belly steamed bun sandwich known as “Chairman Bao” and forces a food truck in San Francisco to change its name from “The Chairman Bao Truck” to “The Chairman Truck.”
From the Smack Shack peeps:
After two very successful seasons serving from a food truck and the kitchen at The 1029 Bar, Smack Shack is thrilled to have found a permanent space to welcome lobster lovers year round. Co-Owners of Smack Shack Kevin Fitzgerald and Josh Thoma are proud to announce that construction has begun on a full-service restaurant and bar in The Copham, a historic Washington Avenue North building. The restaurant is slated to open this summer after a complete build out and renovation of the former, long-vacant warehouse building. (more…)
Serving everything from the taco to banh mi.
After three and a half years in business and numerous accolades and awards, brothers Saed and Sameh Wadi of Saffron Restaurant & Lounge are happy to announce their latest endeavor: World Street Kitchen (WSK), a mobile food truck. The cuisine served will be an exciting array of both traditional and new style street food from around the world. “I’m very passionate about world cuisine and it’s what I like to eat when I’m not cooking.” Chef Wadi says. “We are very lucky in the Twin Cities to have great ethnic restaurants and I’m excited to offer my take on international street food to the masses.”
The compact menu will change often with about 6-8 items ranging in price from $2.50-$6. Look out for the curried chicken banh mi, lamb barbacoa taco with cabbage, Middle Eastern spinach pie, and the salted caramel ice cream sandwich as regular staples on the menu.
The primary location will be on 5th Street and Nicollet Mall in Downtown Minneapolis for the next few months until the frigid weather hits, and will be serving lunch Monday-Friday. Next year, Wadi said, “St. Paul is on the radar.”
WSK will also be available for private events and catering—that part of the business won’t stop when the snow flies.
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